Stop guessing where your next client is coming from.

I build the websites and funnels that coaches and service businesses need to grow. The page, the follow up, the booking, the tracking. All joined up, all in one place. So you know where your leads are coming from, and where they've gone.

Book a free funnel assessment 45 minutes. No hard sell.
  • 142businesses served
  • 48 hrsfor Hayden to make his money back
  • 25,000book sales on Adam's first launch
Graham Hurst at his desk, building a client's system on a laptop and drawing tablet

// The leaky bucket

Leads come in. Then nothing happens to them.

You've done the hard bit. You've got the content, the audience, the proof, and the money coming in. But underneath it, it's all over the shop.

  • You don't know where your leads came from.

    Or where they went after they downloaded the freebie.

  • Your tools don't talk to each other.

    Typeform here, Calendly in the bio, Zapier holding it all together with sticky tape.

  • Sales calls fall through and nobody follows up.

    Because there's no system to catch them. Just you, after a long day.

  • Growth still comes down to referrals and DMs.

    Good months and quiet months, and no idea why.

Until you fix the holes in your bucket, the bucket will never fill up. No matter how many leads or how much money you pour into it.

Websites and funnels, designed, written and joined up.

I build the thing your business runs on. A website or a funnel that looks right, says the right thing, and does something with every lead that lands on it. Pick one to see what goes into it.

Website

6 parts

Your home online, built to turn visitors into enquiries.

  • Home and core pages01
  • Enquiry or application form02
  • Booking calendar03
  • Email sign up04
  • Search basics, so Google can find you05
  • Joined to your CRM06

Lead funnel

7 parts

Swap something useful for an email address, then follow up.

  • Opt in page01
  • Asset delivery page02
  • Tripwire offer03
  • Next step form04
  • Follow up emails05
  • Automations06
  • Integrations07

Application

7 parts

Let the right people put their hand up for your coaching.

  • Landing page01
  • Application form02
  • Qualifying questions03
  • Booking calendar04
  • Reminders by email and text05
  • Pipeline06
  • No show follow up07

VSL application

6 parts

A video does the selling, then they apply.

  • Video sales letter page01
  • Application form02
  • Booking calendar03
  • Reminders by email and text04
  • Pipeline05
  • Follow up emails06

Webinar

6 parts

Teach live or on replay, then make the offer.

  • Registration page01
  • Confirmation page02
  • Reminder emails and texts03
  • Live or replay page04
  • Offer page and checkout05
  • Follow up sequence06

Sales page

6 parts

Sell straight off the page, with the extras built in.

  • Sales page01
  • Checkout02
  • Order bump03
  • One time offer04
  • Delivery and thank you page05
  • Receipts and workflows06

Challenge

6 parts

A few days of value, with an offer at the end.

  • Sign up page01
  • Daily emails and reminders02
  • Group or community access03
  • Offer at the end04
  • Checkout05
  • Follow up06

Launch

5 parts

Build a waitlist, then open the doors.

  • Waitlist page01
  • Launch emails02
  • Sales page03
  • Checkout04
  • Cart close emails05

Membership or course

6 parts

Sell it, deliver it, and keep people on board.

  • Sales page01
  • Checkout02
  • Member area03
  • Welcome emails04
  • Onboarding steps05
  • Payment and access automations06

Tripwire

5 parts

A small first purchase that leads to the next one.

  • Low price offer page01
  • Checkout02
  • Upsell03
  • Instant delivery04
  • Next step follow up05

Quiz or calculator

5 parts

Answers for them, useful information for you.

  • Quiz or calculator page01
  • Results pages02
  • Opt in03
  • Follow up based on their answers04
  • Booking or offer05

Ten builds a month. That's all I take on, so each one gets done properly.

// The Stack Method

Same build. Same order. Every time.

Every system I build follows the same seven blocks.

Get them in the right order and the whole thing works together. Miss one out and you've got a leak.

  1. 01

    The offer

    What you sell, said clearly enough that the right people get it straight away.

  2. 02

    The lead magnet

    Something useful that earns you their email address.

  3. 03

    The opt in page

    One page, one job.

  4. 04

    The thank you and booking step

    The moment they're keenest. Give them a call to book.

  5. 05

    The nurture sequence

    Emails that keep going when you're busy coaching.

  6. 06

    The sales or application step

    Where the right people put their hand up.

  7. 07

    The tracking and numbers

    So you know what's working, and stop guessing.

What happens when it's all joined up.

48 hrs
“He got the funnel (and all the necessary automations) set up in record time… And I made the full investment back + more in less than 48h after launching the funnel.”
Hayden MurrayFunnel and automations
25,000Books sold

Book sales on his first launch, for his recipe ebook. I built the full sales funnel for it. The sales page, an order bump, a one time offer, the checkouts, the delivery, and every workflow behind it. It went well enough that he came back, and I built the funnel for his second book too.

Adam HoadRecipe ebook launch
“Top of google, I can't believe it.”

Grace ranks top of Google for her niche, shift workers, and makes sales from search without paying for ads.

Grace CowanCoach for shift workers
“You built a system that reads my brain. How on earth have you done that?”

Ian came in with 104,000 Instagram followers and no system underneath any of it. I built the lot.

Ian CookBlue Light Lifestyle

142businesses served since I started.

You won't be handed the keys and left to it.

  1. Book a free funnel assessment.

    We look at what you've got, where the leads are leaking, and what needs building first.

  2. Get a quote.

    Built around what your funnel actually needs. No bloated packages.

  3. I build it.

    One person, start to finish. You never get passed around.

  4. You get the keys.

    And I show you how it all works, before you touch a thing.

I once borrowed what I thought was a mini digger off a local farmer. It was a five ton excavator.

He didn't hand me the keys and walk off. He sat with me, walked me through it, and told me what each thing did before I touched it.

That's how every handover works here.

// Want more than a funnel?

Three ways to go further.

Same Stack Method behind all three. The only thing that changes is how much help you get.

  • Toolkit

    You build it yourself, with my templates, walkthroughs and the System Stack CRM.

  • Install

    I build the whole system for you over 90 days, train you on it, and hand over the keys.

  • Engine

    I build it and run it with you for six months. Like having a marketing person in the business without hiring one.

Not sure which one fits? That's what the call is for.

Book a free funnel assessment
Graham Hurst leaning on a railing by the canal with a coffee

Just me. No team of five to get passed around.

I'm Graham. Most people call me G.

I was a coach before any of this. Other coaches kept asking who my designer was. The answer was me.

These days I build the systems that coaches and service businesses run on. Most of my clients have been fitness coaches, so I know how you sell and how your clients buy.

I'm based in a small town in Lancashire. Everything runs over Zoom, so it doesn't matter where you are.

I'd rather you understood your system than relied on me for it. And I'll always tell you straight, even when it's not what you want to hear.

You're always a person first and a number second.

// Not ready for a call?

Get a free leak check.

Send me your link. I'll go through your website or funnel, then record you a short video showing where it's leaking leads and what I'd fix first.

  • A score out of 100, against the 10 things that matter
  • What's working, and where it's leaking
  • Five things you can fix this week, without hiring anyone

Your video lands in your inbox within two working days. You'll also get my emails, and you can unsubscribe any time. Privacy policy.

An example. Yours comes with a video of me walking you through it.

// Questions

What people ask before booking.

Anything not on here, ask me on the call. Or drop me an email.

What happens on the free funnel assessment?

We go through what you've got together, block by block. I'll show you where it's losing leads and what it would take to fix it. It's 45 minutes on Zoom, with no hard sell. Worst case, you leave knowing exactly what your funnel's missing.

Who do you work with?

Coaches, consultants and service businesses. Most of my clients have been fitness coaches, but I've built for clinics and therapists too. If you've got an offer that already sells and you want more of the right people finding it, we'll get on.

How much does it cost?

It depends what you need. A single page costs a lot less than a full system that I run with you for six months. You'll know the price on the call, before you commit to anything.

How long does it take?

A full install takes 90 days, from the first call to handing you the keys. A single website or funnel is quicker. You'll get a date on the call.

Do I need GoHighLevel?

No. I build on System Stack CRM, which runs on GoHighLevel, and set the whole thing up for you. If you've already got your own GoHighLevel account, we can talk about building in that instead.

Will I be able to run it myself?

Yes, that's the point. I'll walk you through every part before I hand it over, so you know what each bit does. And if you'd rather I kept running it, that's what the Engine is for.

Where are you based?

A small town in Lancashire. Everything runs over Zoom, so it doesn't matter where you are.

Want to know where your leads are leaking?

Book a free funnel assessment. We'll go through what you've got, and you'll leave knowing what to fix first, whether you work with me or not.

Book a free funnel assessment Email me